I put this post together to highlight some reasons why people are not download mixtapes that you have on mixtape sites. I recently saw Kid Cudi in an interview saying that the reason he doesn’t put out mixtapes any more is because he felt that certain people have tainted the field of mixtapes for those who gave us great mixtapes in the first place.
He felt that it was an “Excuse to put out low quality music”. I have to agree with him in some context of what he is saying but not completely. There have been numerous rap artist’s that have put out below par albums too.If I have to take what he is talking about in to the context of indie rappers with artist’s that are just starting out then I have to agree with him.
There are so many people uploading new mixtapes to hip hop mixtape sites one after another with no true direction in what the hell they are hoping to gain. It seems that they just hit record download free beats from soundclick with the producers tag all over them and repeat this cycle over and over again. Here are some of the reasons that seem to be common with many ameture rap ratist’s today.
- Your Mixtape Sounds Like It Was Rushed
You need to spend a little more time on creating your product. It is so easy to hear a mixtape that was rushed with poor audio quality. Just because Nas or Jay Z maybe able to make a great track in one take does not mean you can. Make sure that the people can hear your words and that there is clarity in the vocal recording.
Hip hop lyrics is what defines a great professional industry artist from a wack rapper. There is no way around it your lyrics must be good and on point. And If you can deliver great lyrics let them be heard. It is so disappointing when the first song you hear on the mixtape is poor quality audio or you just can’t make any sense of what the artist is saying.
Plan out your mixtape take your time and be critical of every song. Test some songs on youtube and soundcloud. Ask people for feed back, not just with your raps but for when you are buying beats for your mixtape.
- You Had New Mixtape Out Last Week
Come on people let the music digest with your fans after they download mixtapes. You got to ask yourself how much time did you spend promoting your last rap mixtape. Some people churn out mixtapes every week and never promote their mixtapes at all.
Then they go on forums and give out that nobody is listening to them. If you have alot of music in you pick the best tracks and spend a couple of months promoting that mixtape. If you bring out a new mixtape every week how is any one going to take you serious. If am I going to download and listen to your mixtape and you didn’t bother doing any tour or promotion. It shows your fans that mixtape didn’t mean anything to you.
- Poor Mixtape Cover Art
If your going to make a great product then make a great cover. People buy with their eyes . I feel that many people don’t see the mixtape download numbers that they want because they have a terrible mixtape cover. Having a picture of a microphone of google images is not a mixtape cover and it never will be.
If you have a theme behind your mixtape then the mixtape cover art should reflect that theme. You don’t have to break the bank. Find out your budget for your mixtape and the all the costs that will associated with it’s creation and plan out how much you can afford.
If your completely broke , it is time to start doing odd jobs for people. Hit up some mixtape cover artist’s and tell them that you will write articles about their service or give a great review in exchange for their services. Most people will network with you if you have can do something for them. I found an article here about mixtape cover sites .
- Low quality beats or beats that are over tagged
It is so common now to hear mixtapes on datpiff and hear the producers tag riddled throughout a rap song. There are some great beat selling websites out their were you can find great beats to rap to. If you can’t come up with $10 – $20 for a couple of beats that don’t have the producer’s tag advertising their website every 20 seconds maybe it is time that you try something else.
You can get great quality beats from top online producers for cheap. If you use beats with tags on them over and over again people will never see you as a professional. What if you were asked to play a show some where would you use these tagged free hip hop beats in a venue have the tag “GET HOT BEATS AT BEATSFORRAP.COM” every 20 seconds live at show. Hell no ! I hope not ! It might be your last show.
Do a background check on the producers you get beats from. Ask some friends and fans what are their views on the beats for sale on this music producers website. Some beats might be banging but haven’t been mixed properly or over compressed leaving little room for your vocals. This is a common problem with some rap beats on beat selling websites. So do some home work.
- You Haven’t Built Your Online Presence Yet.
I could go off on tangent on this one , but you need certain tools that will get people warm to your brand and personality. Having your own website / blog is a must. Website are dirt cheap today and it is your social hub of where your fans can focus on you. This website will keep them away from the clutter of social media pages. They will make people download mixtapes on your site.
The best thing about having your website is that it belongs to you. Facebook pages and twitter pages don’t belong to you. And you could lose them or they could become irrelevant at anytime. I bet that you just laugh at that statement . That Facebook is too big to fail . One word
“ MYSPACE ”
I am not saying that you shouldn’t use social media. Social media is an amazing tool to get more downloads for your mixtapes but , do not rely on social media or any site that you have no control over.
You need to place some personality into your online presence. When you upload you mixtape videos to youtube add additional videos on speaking about your mixtape songs , how you wrote them , how to write a rap song , who produced the mixtape beats and why you chose to buy beats from that producer.
With these additional videos of you showing your fans who you are , gives you way more credibility when build and online presence. Thus creating more ways for people to download your mixtape from your website.
I hope that you take some of the points I have outlined above on board. If people are not download mixtapes that you put out , it might be time to start building your online presence. I am sure that if you numbers are low, these are some of the reasons why people aren’t downloading your free mixtape.